AZEEMA Souq at Sole DxB!

Last month, we travelled to Dubai to host our first international pop-up shop at Sole DxB festival!

Since opening its doors in 2011, Sole DxB has flourished into an annual festival championing global streetwear, music and arts. Taking place in Dubai’s Design District, the festival unites members of the community from the Emirates and beyond through live music, panel talks, sports tournaments, activations and much more.

Inspired by the dusty souqs in and around Cairo, the AZEEMA Souq was a one-stop shop for festival attendees to discover our limited edition AZEEMA merch, copies of issue 4 and zines documenting our trip to Cairo earlier in the year.

The Souq also featured a carefully curated selection of unique pieces by independent designers in our community, from London to Amman: Hadiyah Hussain, Wuzzy, Azura Lovisa, Air Pangea and Karma Malhas.

Throughout the festival, the incredibly talented Dubai-based nail artist Hikaru Morishita and hairstylist HEEN joined our Souq to offer iconic nail designs and cute hairstyles.

We’re so thankful to everyone who passed by the AZEEMA Souq and showed their support! We can’t wait to do more international events like this in the future.

Thank you to Polaroid for providing us with film to document our time in Dubai!